Exec Summary

Job Title

Cookware Paints – Challenges and Solutions nowadays in this Scenario Backdrop

Asian Paints is one of the top ranking fresh paint companies of India and it is among the top decorative coatings businesses in the world. With an annual turnover of UNITED STATES DOLLAR 1 . one particular bn, Cookware Paints provides services in 20 countries and offers 28 fresh paint manufacturing products in the world, featuring services to consumers in over sixty five countries. They have received a large number of national and international prizes. It works through six subsidiaries which have been merged with it. Current Issues to Oriental Paints

Color Quality and Costs- Larger costs means improved top quality Marketing Network –Good distribution network

Product Portfolio – To focus on all degrees of consumers

Managing Inventories – Higher arrays lead to bigger costs Low Capacity Utilization -Poor capacity utilisation means less development Technology – Strong and better R& D to improve quality and reduced costs Strong Brands – Efficient print and media advertisements in the whole country Strategic Overview of Asian Chemicals

Expanding Reach

Dealer Regret

Painting Alternatives

Fakes and Dumping

Uncooked Material Selling price Issues

Use of Technology to Serve End Use Buyers, Dealers and Employees to boost and boost Productivity Major Challenge – Painting solutions so that buyer gets good value and can recall the brand. The goal is to provide quality solutions for art work so that customer loyalty can be ensured. Setup Plan – Major challenge is to retain top location in the Of india paints market. Conclusion

Guide Listings


Asian Chemicals is one of the best ranking color companies of India and it is among the top ornamental coatings companies in the world. The Indian color industry can be characterized by the Industrial Paints segment (25%) as well as the Decorative Chemicals segment (75%) -Appendix A. With a turnover of USD 1 ) 1 bn, Asian Paints provides providers in twenty countries and has 28 paint making units on the globe, providing services to consumers in over 65 countries. It has received a large number of countrywide and international awards. Functions through half a dozen subsidiaries which has been merged with it.

Group Subsidiaries

Apco Coatings is known as a subsidiary of Asian Paints in the South Pacific islands. Asian Paints operates in Australia, Fiji, Cubierta, Solomon Islands and Vanuatu under the brand of Apco Coatings.

Oriental Paints Industrial Coatings Limited has been set up to provide color to the dust coatings market and is one of many fastest developing sectors inside the industrial coatings market.

Bergerot India Limited became part of the Asian Paints Group in The fall of 2002. Today, the name Berger means quality and innovation. LASTBIL is present across three parts viz. Central East, Caribbean and South East Asia.

SCIB Chemicals which made its debut in 1979 is known as a respectable name and positions amongst the top paint firms in Egypt. SCIB Chemicals became an integral part of the Oriental Paints group in August 2002.

Established in March 1997, Asian PPG Industries Limited, a joint venture between Asian Paints (India) Limited and PPG Industries, Inc. USA with 60: 50 fairness sharing. The objective is usually to provide color solutions to the Indian Automobile industry. The joint effort brought jointly two leading companies jointly.

Taubmans Paints Fiji, the fourth largest fresh paint company in Fiji, became a part of the Asian Chemicals family in September the year 2003 – Appendix B.

Current Challenges

Fresh paint Quality and Costs

It is rather difficult to meet highly pondering consumers who have demand for excellent paints. To fulfill various buyer segments, even more technical creation work should be undertaken inside the following areas - 1Highly durable coatings at lower costs.

2Paint which can quickly be used upon poorly ready surfaces. 3Preparation of good top quality paint despite reduction in quantity of ingredients. 4Improving the quality of attractive finishes.

5Reducing high...


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